{"id":7869,"date":"2015-11-24T17:34:31","date_gmt":"2015-11-24T15:34:31","guid":{"rendered":"https:\/\/readyweb.gr\/inbound-marketing\/"},"modified":"2022-12-12T02:06:58","modified_gmt":"2022-12-12T00:06:58","slug":"inbound-marketing","status":"publish","type":"page","link":"https:\/\/readyweb.gr\/en\/inbound-marketing\/","title":{"rendered":"Inbound Marketing"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1670800387252{padding-top: 60px !important;background-color: #1fc6c4 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1670800410059{margin-bottom: 0px !important;padding-top: 35px !important;padding-bottom: 0px !important;}&#8221;]\n<h1>Inbound Marketing<\/h1>\n<h2>Inbound Marketing is a new Marketing philosophy that applies to businesses that have chosen to attract customers online.<br \/>\nUse new interactive digital marketing attraction tools such as:<\/h2>\n<p><strong>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03bd\u03ad\u03b1 \u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd Digital Marketing \u03cc\u03c0\u03c9\u03c2:<\/strong>[\/vc_column_text][mk_custom_list style=&#8221;mk-icon-angle-right&#8221;]\n<ul>\n<li>Social media Marketing<\/li>\n<li>Search Engine Optimization<\/li>\n<li>Email Marketing<\/li>\n<li>Create quality content text, photos, videos, Infographics<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][vc_column width=&#8221;1\/2&#8243;][mk_image src=&#8221;https:\/\/readyweb.gr\/wp-content\/uploads\/2015\/11\/inbound-marketing.png&#8221; image_size=&#8221;full&#8221; align=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; bg_pos=&#8221;center center&#8221; full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1670800647034{margin-top: 0px !important;margin-bottom: 0px !important;background-image: url(\/\/readyweb.gr\/wp-content\/uploads\/2015\/11\/baim22.jpg?id=7329) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1670800624059{margin-bottom: 0px !important;padding-top: 90px !important;padding-bottom: 90px !important;}&#8221;]\n<h2 class=\"heading\" style=\"text-align: center;\">Traditional Marketing does not produce the desired results<\/h2>\n<p class=\"header-text\" style=\"text-align: center;\">Buyers now have control. Traditional Marketing has become impersonal and indifferent.<\/p>\n[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1670800928473{padding-top: 20px !important;padding-bottom: 60px !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1448508396064{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1670803493614{margin-bottom: 0px !important;}&#8221;]\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/readyweb.gr\/wp-content\/uploads\/2022\/12\/old-phone.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-8983 aligncenter\" src=\"https:\/\/readyweb.gr\/wp-content\/uploads\/2022\/12\/old-phone.png\" alt=\"ols phone\" width=\"223\" height=\"176\" \/><\/a><\/h3>\n<h3 style=\"text-align: center;\">More and more subscribers declare that they do not wish to receive calls for commercial purposes and are registered in the \u2018Register of Article 11\u2019.<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1670803601565{margin-bottom: 0px !important;padding-top: 40px !important;}&#8221;]\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/readyweb.gr\/wp-content\/uploads\/2022\/12\/old-mail.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8986 size-full\" src=\"https:\/\/readyweb.gr\/wp-content\/uploads\/2022\/12\/old-mail.png\" alt=\"mail\" width=\"175\" height=\"121\" \/><\/a><\/strong><\/h3>\n<h3 style=\"text-align: center;\">45% of the promotional emails sent are not opened by the recipient.<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1670803615336{margin-bottom: 0px !important;}&#8221;]\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/readyweb.gr\/wp-content\/uploads\/2022\/12\/old-tv.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8988 size-full\" src=\"https:\/\/readyweb.gr\/wp-content\/uploads\/2022\/12\/old-tv.png\" alt=\"tv\" width=\"194\" height=\"190\" \/><\/a><\/h3>\n<h3 style=\"text-align: center;\">85% of viewers avoid watching TV ads.<\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1670802036980{padding-top: 90px !important;padding-bottom: 9px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_tta_tabs][vc_tta_section title=&#8221;\u03a6\u03ac\u03c3\u03b7 1&#8243; tab_id=&#8221;1670800983859-a4be0c07-b617&#8243;][vc_column_text css=&#8221;.vc_custom_1670802049302{margin-bottom: 0px !important;padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;]\n<h3 style=\"text-align: center;\">1. Research and design of promotional and management tools.<\/h3>\n<p style=\"text-align: center;\">Defining the public and studying the competitors market to determine customer engagement actions according to the company\u2019s product.<br \/>\nDesigned or selected communication and marketing tools are required such as the business website, a blog, social networking pages, Social Media Pages and client management programs.<\/p>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;\u03a6\u03ac\u03c3\u03b7 2&#8243; tab_id=&#8221;1670800983888-d573cb95-a185&#8243;][vc_column_text css=&#8221;.vc_custom_1670802056387{margin-bottom: 0px !important;padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;]\n<h3 style=\"text-align: center;\">2.Promotion-Collection-Conversion<\/h3>\n<p style=\"text-align: center;\">Here is the creation and promotion of content for the purpose of acquiring visitors.<br \/>\nWith the help of tools such as contact forms, Call-to-Action links, Landing Pages, personalization of content or services, you can convert them to customers of your company.<\/p>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;\u03a6\u03ac\u03c3\u03b7 3&#8243; tab_id=&#8221;1670801008299-cb174c08-b98e&#8221;][vc_column_text css=&#8221;.vc_custom_1670802063489{margin-bottom: 0px !important;padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;]\n<h3 style=\"text-align: center;\">3.Sales tracking and customer behavior.<\/h3>\n<p style=\"text-align: center;\">During sales, we observe and study the behavior of customers for future strategy development, turning them into recurring costumers.<br \/>\nKnowing the costumer through the previous stages, with the appropriate research and monitoring tools, we create personalized content that helps build a relationship of trust and contact.<\/p>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;\u03a6\u03ac\u03c3\u03b7 4&#8243; tab_id=&#8221;1670801018101-a064b729-0fad&#8221;][vc_column_text css=&#8221;.vc_custom_1670802071090{margin-bottom: 0px !important;padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;]\n<h3 style=\"text-align: center;\">4.Performance analysis<\/h3>\n<p style=\"text-align: center;\">An anlysis of performance data such as \u039fpen rate, click-throught-rate, hard &amp; soft \u0392ounce rate.<br \/>\nAdditionally, the performance of the campaign in relation to sales is also evaluated when Mail Marketing aims to sell products directly.<\/p>\n[\/vc_column_text][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1670802208014{padding-top: 120px !important;padding-bottom: 120px !important;background-color: #bc409f !important;}&#8221;][vc_column][cmo_section_header heading=&#8221;Are you Ready to optimize your site for Search Engines?&#8221; heading_tag=&#8221;h3&#8243; header_text=&#8221;Contact us and get to know the potential of the internet to promote your business.&#8221; color=&#8221;#ffffff&#8221; el_class=&#8221;title2&#8243;][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1670800387252{padding-top: 60px !important;background-color: #1fc6c4 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1670800410059{margin-bottom: 0px !important;padding-top: 35px !important;padding-bottom: 0px !important;}&#8221;] Inbound Marketing Inbound Marketing is a new Marketing philosophy that applies to businesses that have chosen to attract customers online. Use new interactive digital marketing attraction tools such as: \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03bd\u03ad\u03b1 \u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd Digital Marketing \u03cc\u03c0\u03c9\u03c2:[\/vc_column_text][mk_custom_list [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/readyweb.gr\/en\/wp-json\/wp\/v2\/pages\/7869"}],"collection":[{"href":"https:\/\/readyweb.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/readyweb.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/readyweb.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/readyweb.gr\/en\/wp-json\/wp\/v2\/comments?post=7869"}],"version-history":[{"count":11,"href":"https:\/\/readyweb.gr\/en\/wp-json\/wp\/v2\/pages\/7869\/revisions"}],"predecessor-version":[{"id":8990,"href":"https:\/\/readyweb.gr\/en\/wp-json\/wp\/v2\/pages\/7869\/revisions\/8990"}],"wp:attachment":[{"href":"https:\/\/readyweb.gr\/en\/wp-json\/wp\/v2\/media?parent=7869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}