Inbound Marketing

Inbound Marketing is a new Marketing philosophy that applies to businesses that have chosen to attract customers online.
Use new interactive digital marketing attraction tools such as:

Χρησιμοποιήστε νέα διαδραστικά εργαλεία προσέλκυσης πελατών Digital Marketing όπως:

Social media Marketing
Search Engine Optimization
Email Marketing
Create quality content text, photos, videos, Infographics

Traditional Marketing does not produce the desired results

Buyers now have control. Traditional Marketing has become impersonal and indifferent.

More and more subscribers declare that they do not wish to receive calls for commercial purposes and are registered in the ‘Register of Article 11’.

45% of the promotional emails sent are not opened by the recipient.

85% of viewers avoid watching TV ads.

Φάση 1

1. Research and design of promotional and management tools.

Defining the public and studying the competitors market to determine customer engagement actions according to the company’s product.
Designed or selected communication and marketing tools are required such as the business website, a blog, social networking pages, Social Media Pages and client management programs.

Φάση 2

2.Promotion-Collection-Conversion

Here is the creation and promotion of content for the purpose of acquiring visitors.
With the help of tools such as contact forms, Call-to-Action links, Landing Pages, personalization of content or services, you can convert them to customers of your company.

Φάση 3

3.Sales tracking and customer behavior.

During sales, we observe and study the behavior of customers for future strategy development, turning them into recurring costumers.
Knowing the costumer through the previous stages, with the appropriate research and monitoring tools, we create personalized content that helps build a relationship of trust and contact.

Φάση 4

4.Performance analysis

An anlysis of performance data such as Οpen rate, click-throught-rate, hard & soft Βounce rate.
Additionally, the performance of the campaign in relation to sales is also evaluated when Mail Marketing aims to sell products directly.

Inbound Marketing